Hi there.
I'm
Jaclyn
.
about.
I’m a brand and marketing strategist with 7+ years of experience building consumer brands. I’ve worked and consulted for companies of every size, F500 to six-person start-ups, crafting strategies and go-to-market plans for everything ranging from plant-based protein to overpriced jpegs (jokes, I love my NFTs).
My strong suit: Helping teams establish a compelling vision, commit to a long-term growth strategy, and execute go-to-market plans to drive results amidst ambiguity.
On education:
I have an undergrad degree in Business Administration (Wilfrid Laurier University, Canada), and Master of Business Administration (IESE Business School, Spain).
On industry experience:
Web3 | NFT | Crypto | P2P Marketplaces | Consumer Goods | Retail | Fintech
work.
Brand strategist.
Head of marketing.
Management consultant.
Product marketer.
Content lead.
Researcher.
I’ve held a range of roles, led different functional teams, and worked across a number of brand & marketing disciplines, but in every one of these opportunities, I find myself solving the same core problem: what does it take to scale a brand effectively?
In every iteration of this problem, I come back to the same process, which always centers around truly knowing your consumer.
THE AGE OLD QUESTION
how do we grow this brand?
THE APPROACH
01
IMMERSE
What it looks like:
Consumer research & segmentation
Industry analysis
02
STRATEGIZE
Identify the opportunity & build the value proposition. Set your vision, end goal, and the growth strategy to get there.
What it looks like:
Setting the vision, mission, and growth strategy
03
CREATE
Work with designers & builders to create products, user experiences, and content around what matters most to the consumer.
What it looks like:
Defining features & functionality
Content planning & creation
04
DELIVER
Bringing things to market with the right messaging, at the right timing, through the right channels, and with the right partners.
What it looks like:
Product positioning & messaging
Go-to-market planning
05
TELL THE STORY
Communicating the brand story, what the brand stands for, how it should live, and the role it plays in the consumer’s life.
What it looks like:
Brand tone, persona, and visual identity
Brand positioning
Content marketing
brands i've worked with.
and more.
jaclynwoo.com 2024